In recent years there has been a growing awareness of the great importance of professional and grassroots sports and the opportunities they provide for promoting a healthy and active lifestyle.

Sport gets us moving in many ways. Professional sport stimulates and inspires, but sport is also fun and healthy to do. Having fun, getting the most out of your personal talent, and exercising athletically. At the same time monitoring the physical, mental, and physiological load to exercise healthily and responsibly and prevent overload. Innovation can help to maximize the potential of sports for the vitality of all of us, but also to improve the performance of elite athletes.

What do we do?

Within the program line @sport we work on:

• the performance improvement and optimization of training of athletes and teams;
• on stimulating sports participation;
• on the optimal use and development of everyone’s talents and sports ambitions.
  
  

The personal load and capacity of each athlete are the starting point. To do this, we use smart sensors and data technologies, but we also rely on knowledge of human factors, training/education, and apply principles of gamification.