The Vitality Living Lab project offers several business design programs that help startups make their innovative product or service successful. We take a thematic approach and place a call (call) for this purpose. As much as possible, the applications are evaluated against objective criteria by a team of experts. This group is then invited to the Vitality Pitch Stop event. The participating teams receive a small pitch training from us so they can present themselves properly to a group of experts and to each other on the day of the event. This is followed by a carousel of expert tables where they are judged on 6 specific components. It is then considered how the partners of the Vitality Living Lab project can best help these cases. It also helps the case owners take a critical look at their own story. The final outcome determines who will be allowed to participate in other support programs.