Innovation Cycle

In the ELIS Innovation Hub, innovation and value creation are a combined cycle. Data/AI and the expected impact are the main driving forces. The innovation process starts with locating the societal need/challenge (market need). Innovations are created to meet this market need (innovate) using smart technology and data/AI.


Next, the innovation is validated by testing it in living labs to ensure it delivers the desired effect (validation). When the product is ready, it needs to access the market as soon as possible (accelerate) to generate real impact. The innovation process is cyclical, as experiences from going through the initial innovation cycle are taken into the next one. This makes the innovation process a continuous learning system.

Data-driven: data is crucial at every stage of the process: for identifying the need, developing and validating the innovations, but also for demonstrating the effect and impact in the market. It also plays an important role in the products and services developed in the innovation cycle.


User-centered: the market and the end user for whom the product is being developed should be closely involved in the innovation cycle.  An important role is played here by the living lab approach: innovating, validating, and realizing impact with, for, and by the end user.


Evidence-based: We operate under the belief that innovation must have demonstrable effectiveness. It is not only important to identify a need, create an innovative solution, or bring it to the market. The impact is greater and more promising when there is evidence of how the product truly performs in practice.


Below are all the activities related to the ELIS Innovation Hub.

Vitality Accelerator Program

The Vitality Accelerator Program helps bring innovations to the market. The Vitality Accelerator Program has a select number of participants who have presented at the Vitality Pitch Stop Event. Only selected teams and innovations deemed suitable are allowed to participate based on objective criteria and the subjective judgment of experts.

Vitality Innovation Kitchen

The Vitality Innovation Kitchen is a service that was created as a result of a Challenge initiated by the Ministry of Health, Welfare, and Sport. This challenge made it possible for companies to win a 40,000 euro grant for the implementation of an innovation project in the field of physical activity in public spaces. The winners were able to further develop their concept into a market-ready product with this support.

Vitality Informatie Systeem

The Vitality Information System brings vitality information from various (open) sources together into a single ‘catalog’. It also allows users to combine, analyze and/or visualize their own data, enriching their research.

Vitality Pitch Stop

The Vitality Living Lab project offers several business design programs that help startups make their innovative product or service successful. We use a thematic approach and issue  a call for applications that match. The submissions are evaluated based an objective criteria by a team of experts. The selected group is then invited to the Vitality Pitch Stop event.

The “Neighborhood Approach”

In the “Neighborhood Approach”, the first step is to identify the vitality issues within a neighborhood, as well as the ideas and desires associated with them. From there, potential new innovations can be developed. The “Neighborhood Approach” involves matching challenges faced by citizens and municipal and social organizations with partners that can provide suitable solutions.

The Neighborhood exercise map

Retain investments and create support for public plans for vitality and a healthy active lifestyle! With this service, we gather information on wishes, ideas, and barriers to sports and physical activity within a neighborhood. This is done both online and by physically going into the neighborhood. By setting up engaging installations in busy locations, we ensure a high response rate, including the opinions of residents who are normally difficult to reach.

Design Marathon

The Design Marathon is a collaboration between consortium partners of the Vitality Living Lab project, the Faculty of Industrial Design of the TU/e and the Fontys ICT program. By combining elements of a hackathon with a regular course in the curriculum, it provides a boost to the creativity of the students while also allowing them time to develop a functional and tested solution. 


During this workshop event, representatives from companies, municipalities, social welfare organizations, and knowledge partners gather to find an answer to a practical question about innovation and technology for sport and vitality.

Alle projecten