9.5 million for SME Innovations Promoting Active and Healthy Lifestyles

The increasingly sedentary lifestyle among the population is a significant contributor to less fitness & wellbeing and a variety of diseases such as a rise in mental stress, diabetes, heart diseases, Alzheimer’s, and cancer cases. While technology has made our lives less active, it can now assist us in becoming more active and fit. To accelerate the introduction of the necessary technological innovations to the market, interregional collaboration is required. The European project I3-INSHAPE promotes such cooperation. Coordinated by Cluster Sports & Technology in (South) Netherlands, SMEs, knowledge institutions and cluster partners from regions from Belgium, Finland, Hungary, and Spain participate in the project. 

These funds provide a boost to the economy in Brabant and SMEs in the Sports & Vitality domain.

Increasing the Impact of SMEs

With an amount of €9.5 million (70 percent funded by EU-I3), SMEs have the opportunity to expedite the market entry of their innovations through interregional collaboration. Ultimately, this financial boost aims to establish an INSHAPE Innovation & Investment Hub, where companies, knowledge institutions, and government can come together for innovations promoting a healthier and more active lifestyle even after the project concludes. The project has a duration of three years and commences with a kick off on September 20, 2023.

Rene Wijlens, Project Coordinator of I3-INSHAPE on behalf of Cluster Sports & Technology: “With this project, we build upon the Clusters’ innovation strength, we have developed in recent years. This will assist companies using smart technology to bring innovative products and services to the market, enticing people to lead a healthy and active life, both at work, in sports, and in public spaces. With INSHAPE, we bridge the regional strengths and ambitions of ours and the other clusters and regions in the EU in the field of Sports & Vitality to form the sustainable EU-INSHAPE Innovation Hub, that will help SMEs in the EU to create successful business form innovations.”


Participating partners from the South of the Netherlands region include Cluster Sports & Technology and its cluster partners InnoBeweegLab, imec (at Holst Centre) as well as one SME, Vinotion. The Province of North Brabant supports the project and its ambitions.


EPSI – European Platform for Sport Innovation, will support the communication and the dissemination of the project itself.


I3-INSHAPE is funded by the European Regional and Development Fund (ERDF). With this subsidy, participating parties have the opportunity to assist over 40 SMEs in bringing innovations to the market through interregional collaboration, thereby promoting a more active and healthier society.

Contact for the project;
Rene Wijlens, Cluster Sports & Technology,  wijlens@sportsandtechnology.com

Marc van der Zande, Cluster Sports & Technology,  zande@sportsandtechnology.com